考研英语的重点有哪些

　　今天小编给大家带来了关于考研的知识点分享，希望对大家的考试有所帮助，只要大家努力不放弃，一定会有好的结果，可能结果不会那么如你所愿，但一定是————好的结果，祝大家考试顺利。
　　原文 :
　　But the human mind can glimpse a rapidly changing scene and immediately disregard the 98 percent that is irrelevant,instantaneously focusing on the monkey at the side of a winding forest road or the single suspicious face in a big crowd.
　　译文 :
　　但是人类的大脑可以只迅速地瞟一眼一个快速改变的场面，然后立刻放弃98％的不相关信息，而马上聚焦于一条崎岖森林道路边的一只猴子，或者在茫茫人海中的一张可疑的脸。
　　词汇突破 :
　　glimpse v.快速的看一眼
　　Disregard v.抛弃、丢弃
　　Irrelevant adj.不相干；
　　Instantaneously adv.立即；
　　Winding adj.蜿蜒曲折的；
　　Suspicious adj.可疑的
　　Is There Any Way for Department Stores to Beat Amazon?
　　百货公司们有办法打败亚马逊吗？
　　导读 :传统的购物节“黑色星期五”到来，电商巨头亚马逊和传统零售商之间的竞争愈演愈烈。面对亚马逊的压倒性优势，老牌连锁店奋起直追，想出各种招数来吸引顾客，却似乎很难扭转局面。消费者为何会更加青睐网络电商？此次“黑五”的到来，能否给传统零售业带来转机？
　　原文 :
　　① Competing with Amazon has never been a fair fight.
　　与亚马逊的竞争从来就不是一场公平的战斗。
　　② After years when it seemed as if Amazon was swallowing the industry, many large old-school chains like Kohl’s and Macy’s have largely stabilized their lagging sales.
　　多年以来，亚马逊似乎在不断吞并这个行业，不过许多类似科尔士百货和梅西百货这样的大型老牌连锁店，已在很大程度上稳住了它们不景气的销售。
　　③ But those victories may be short-lived because retailers are caught up in a seemingly never-ending race against Amazon. The more they spend to compete, the more their profits are sapped. And even when they succeed in attracting customers, Amazon responds with new ways of delivering inexpensive items as quickly and conveniently as possible.
　　然而这些胜利可能是短暂的，因为零售商们陷入的这场对抗亚马逊的竞争看起来永无尽头。它们在竞争上的花费越多，折损的利润也越多；即便它们成功吸引到了顾客，亚马逊又会回以新招，全力以赴地为顾客快速、便捷地配送廉价的商品。
　　④ The costs are weighing on many retailers who are trying everything they can to keep up with Amazon. Macy’s offers same-day delivery and in-store returns for online purchases. Black Friday deals are already starting at Kohl’s. And craft cocktails are served in the women’s shoe department at Nordstrom.
　　许多竭尽全力追赶亚马逊的零售商都在为成本而发愁。梅西百货提供“当日达”配送和网购商品线下退换服务；科尔士百货的黑五大促已经开始；诺德斯特龙百货的女鞋区也备好了手工鸡尾酒。

　　⑤ Just when they seem caught up, Amazon raises the bar again.
　　它们好不容易看起来赶上了，亚马逊却再次提高了门槛。
　　⑥ Retailers are pouring money into their e-commerce operations at the same time their stores are bringing in fewer sales. While Amazon is building out its own fleet of airplanes, delivery trucks and couriers, other retailers must contend with rising rates to ship through FedEx and UPS.
　　零售商们大把砸钱到自己的电商业务的同时，它们的实体店销量却在不断缩水。正当亚马逊开始组建自己的飞机、送货卡车和快递员队伍时，其它零售商却不得不就上涨的配送费率同联邦快递、UPS快递讨价还价。
　　⑦ “It just continues this vicious cycle that retailers find themselves in,” said Kimberly Greenberger, a retail analyst at Morgan Stanley.
　　摩根士丹利零售分析师金伯利?格林伯格表示：“零售商们发现自己陷入了一个无休无止的恶性循环。”